Know your
New Hire
is a Good Fit


The exclusive licensee for the AVA within the Commercial Real Estate Industry

Activity Vector Analysis (AVA)


We are all wired to excel at certain tasks. When we align our natural behaviors to these tasks, both our productivity and energy soar, and thus the impact on our organization and/or team can be profound.

AVA (Activity Vector Analysis) is a work-related system of behavioral assessment tools widely recognized for its accuracy, validity, simplicity, and utility. AVA provides the “why” behind behavior in the workplace, enabling you to hire, coach, and develop team members to their best possible performance.

Over the past 10+ years, the AVA has been customized for the commercial real estate industry and applied to 1,000’s of CRE professionals through the work of both Innovative Learning and The Massimo Group.

Today, scores of professionals rely on the AVA for their hiring, promotion, and team assembling decisions.

Our clients use AVA because they’re serious about creating a high-functioning workplace. They see AVA as high-value, backed by a responsive, accessible, service-oriented team of professionals.

Imagine doing what you do best and having your team members doing what they do best. Imagine how much more productive, you would be. Imagine how much less stressed you would be.

How to Leverage The AVA to Grow a More Productive Team

What Our Clients Say

James E. Nelson Principal, Head of Tri-State Investment Group, Avison Young

As the Principal, Head of Avison Young’s Tri-State investment group, we have included the AVA assessment as an integral component of our selection process. We find the tool as valuable with new to the business professionals as much as senior positions. It gives us insight that we cannot derive from our interviews alone.

James E. Nelson
Principal, Head of Tri-State Investment Group, Avison Young

Mathew Laborde, CCIM President and CEO, Elfin Realty

Your people decisions are some of the most important choices you will ever make. Unfortunately, there is only so much you can get from an interview.  The AVA assessment tools provided by CRE Perform are an essential part of our hiring process.  The reports help us confirm our decisions, and/or challenge us to take a closer look at adding to our team, while also providing us a guide for how to get the most out of everyone.  I strongly recommend having an AVA profile of every single team member (including you).

Mathew Laborde, CCIM
President and CEO, Elfin Realty

Eric Larkin

We rely heavily on the assessment tools provided by CRE Perform. Through these reports, we have been able to align our team in the best positions to find, win and fulfill opportunities. We now understand who has the natural tendencies to better pitch for new business and who is the best fit for servicing the business. By knowing who should be doing what, we are better prepared to win business, and provide a higher level of service to our clients.

Eric Larkin, MBA, CCIM, SIOR
Partner, NAI Vegas




Confirm your candidate has the ability to do the job

Individual Reports

AVA provides invaluable, actionable information to CRE owners, managers and team leaders by providing them with a profile that measures how suitable a candidate’s behavioral attributes are for the job. Used in conjunction with the Job Activity Rating (JAR) that has been developed for commercial real estate brokerage, CRE Perform’s AVA provides a behavioral profile of the job to determine the likelihood that this individual is matched correctly according to the most essential performance criteria—behavior.

In the world of commercial real estate, you need to be sure you have the right person positioned for each stage of the transaction. Who is best at finding the business, who at winning the business and who at fulfilling the business? Who is best at service and expanding your client relationships and who will excel at performing the research and analysis?

Individual Fit and Counselor Reports are required with any “Add-On” reports.



Does your Management Candidate have the competencies necessary for success?

Team Reports


Team development and optimization are primary uses for AVA. By identifying the behavioral characteristics of your teams, AVA pinpoints the right candidates for achieving specific goals or assigning project tasks. AVA focuses on how to maximize each person’s performance by placing individuals in roles consistent with their natural behavioral potential. And when conflicts arise, AVA helps you understand the underlying interpersonal dynamics in the team that are creating challenges, allowing you to manage the conflict so that team members can keep working toward set goals.

Individual Fit and Counselor Reports must be completed on all team members prior to team reports being completed.

Let Us Help You Build Your Team!

If you have any questions, please contact us for more information.
We are ready to help you build a successful team.